Role: Creative Director

Project Team
Producer Coordinator: Adriana Milena
Producer and Photographer: Nicolay Coral

Platzi was giving 1000 scholarships to single mothers head of household in Latin America, the challenge was to define an audiovisual that impacts the announcement.

The approach was to demonstrate the gap through three young generations of single mothers: the grandmother, the mother, and the grandchild.

Around 2000 scholarships requests came in. It was shared in The Universal in Mexico and El Tiempo in Colombia, both national newspapers.